Health coaching and cancer
Maintaining good health and prioritising wellbeing are both essential elements for a lengthy and fulfilling life.
The rise of chronic illness and cancer in the UK and globally is a sign that our populations are becoming sicker and not healthier. Our lifestyle habits contribute to the majority of instances of chronic illness, whilst 1 in 4 cancers are due to our lifestyle choices alone.
Coaching people to better health should not be a commodity. There is a need for actively promoting and rewarding health-promoting lifestyle behaviours in our societies through small, daily changes, whether this means more exercise, establishing a routine for quality sleep, reducing fat and processed food intake, maintaining a healthy weight or minimising exposure to environmental toxins including stressful triggers. If we all collectively strive to improve our lifestyle habits gradually, steadily and sustainably, the health and the wealth of our nation will improve.
However changing the habits of a lifetime can be challenging and people need support. Health coaching is the discipline which aims at creating health in a proactive way, through self-empowering people, accountability and education, unlike clinical practice which aims at treating disease, without routinely addressing its root cause, often - our ‘lifestyle’ choices.
Integrating well-trained health coaches into our healthcare system, working collaboratively with clinicians and promoting education and health literacy to communities, could be the solution to the chronic illness and cancer epidemic. In addition, it would help contain the significant cost of chronic illness, through the reduction of expensive drug use and unnecessary hospital admissions or primary care visits. Coaching our healthcare workforce to better health will improve health and wellbeing and sustain healthcare for years to come.
As our NHS system is now mostly digitised, health coaching can be accessed more routinely and easily, with health coaching delivered online with more online interactive information and gamification activities being available which reward and motivate people to change and sustain change. Lifestyle habit changes can be recorded and tracked digitally, acting as nudges for continuous health promotion, strongly supported by the human-human interaction, one-to-one or in groups, with a health coach.
The evidence for health coaching benefits for individuals and organisations is now overwhelming and cannot be ignored. The upcoming BSIO webinar is an opportunity for people to hear about what health coaching is, its impact in terms of supporting people in their journey to lifestyle change and becoming more resilient physically and mentally and models of care that integrate health coaching.